They may not have a crystal ball, but a cross-functional team at Bridgestone of experts and innovators still manages to predict the future when it comes to gauging industry trends and anticipating the needs of customers and consumers. In this episode of THRIVE, host Keith Cawley talks with Will Robbins, Director of Consumer Product Strategy, and Iris Ocasio, Consumer Product Planner, about how Bridgestone dreams up what’s next for its product portfolio, what factors influence strategy and design, and how we bring it all to market.