Starting with Harvey Firestone in 1900 and then the founding of Bridgestone by Shojiro Ishibashi in 1931, our company has been creating and advancing tire technology for more than a century. And while our vision is to become a sustainable solutions company by 2050, tires will continue to play a critical role as the foundation of our North Star business model. In this episode, THRIVE host Keith Cawley talks tires with Riccardo Cichi, President and Chief Sales Officer at Bridgestone Americas, and Karthik Ulagappan, Operations Manager at Bridgestone Americas’ Warren County plant in Tennessee, to to help listeners better understand the evolution and investments related to Bridgestone’s defining product.