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What’s Old Becomes New: How Retreading is leading Bridgestone’s sustainability transformation

What’s Old Becomes New: How Retreading is leading Bridgestone’s sustainability transformation

FromTHRIVE by Bridgestone Americas


What’s Old Becomes New: How Retreading is leading Bridgestone’s sustainability transformation

FromTHRIVE by Bridgestone Americas

ratings:
Length:
26 minutes
Released:
Feb 7, 2022
Format:
Podcast episode

Description

In 1957, at a time when the term sustainability was relatively unknown, Bridgestone’s Bandag business began pioneering the concept of retreading tires. Since then, its efforts to extend tire life have kept 300 million tires out of the waste stream. In 2021 alone, Bandag’s retreading of  6 million tires  saved 4.8 Billion kWh in new tire production, which is enough energy to power over 160 million homes. Our host Keith Cawley sits down with two of Bridgestone’s retread leaders – Jason Roanhouse, Executive Director of Bandag Operations, and Christine Reagan, the Commercial Retread Solutions Lead on Bridgestone’s Extended Mobility Team– to better understand how retreading is not only reducing costs for Bandag customers, but is also a driving force in Bridgestone’s transformation to a sustainable solutions company.
Released:
Feb 7, 2022
Format:
Podcast episode

Titles in the series (64)

Bridgestone’s THRIVE aims to bring our North Star to life through a combination of compelling, human interest stories from teammates across the company and high-level conversations with Bridgestone leaders. These conversations will let the unique perspectives and experiences of our people tell the story of how an industry giant is evolving at a moment of unprecedented change in technology, consumer behavior, and society to meet new demands and build a culture where everyone can thrive.