It was just two months before the world was shaken by the COVID-19 pandemic when Paolo Ferrari took the helm as President and CEO of Bridgestone Americas. What does a new leader do in the face of something this daunting? How did his personal experiences impact his decision-making? And, what is his motivation that helped create our new North Star vision that will guide Bridgestone Americas out of this storm and into the future? These are among the questions our host Keith Cawley explores with Paolo in the inaugural episode of THRIVE.