26 min listen
Racing into the Future: How Bridgestone is Evolving its Motorsports Mindset
Racing into the Future: How Bridgestone is Evolving its Motorsports Mindset
ratings:
Length:
32 minutes
Released:
Mar 18, 2024
Format:
Podcast episode
Description
Motorsports have long been a proving ground and mobile lab for leaders in the automotive industry, and Bridgestone is no different. But in line with its vision for the future and long-term targets, the company is increasingly focusing its racing energy in emerging motorsports platforms that are trying to drive innovation in alternative and more sustainable mobility – such as the Bridgestone World Solar Challenge. In the latest episode of THRIVE recorded at CES 2024, host Keith Cawley chats with Todd Uchida, Director of the Bridgestone Motorsports Division in Japan, and Matthew Albert, captain of the Éclipse ÉTS World Solar Challenge team, to go inside this unique solar car competition and where it fits within Bridgestone’s global motorsports and business strategies.
Released:
Mar 18, 2024
Format:
Podcast episode
Titles in the series (63)
Welcome to THRIVE: It was just two months before the world was shaken by the COVID-19 pandemic when Paolo Ferrari took the helm as President and CEO of Bridgestone Americas. What does a new leader do in the face of something this daunting? How did his personal... by THRIVE by Bridgestone Americas