What will it take to get 100% of new car sales to be electric by 2030? Is it consumer demand?  Is it political pressure? How about we just increase both? The Zero Emission Transportation Association (ZETA) is the first industry-backed coalition advocating for 100% EV sales by 2030, and they have devised a federal roadmap for reaching that goal. Joe Britton of ZETA and Dr. Sweta Chakraborty of Pioneer Public Affairs sat down with us to outline the ZETA roadmap, with a focus on the role of public policy in incentivizing manufacturers to go electric, and the role of public messaging to increase consumer confidence in electric vehicles. Listen now to learn about the six policy initiatives needed to electrify road transportation in the U.S.Follow us on Twitter, LinkedIn, Facebook, and Instagram.Contact us at contact@climatenow.comVisit our website for all of our content and sources for each episode.