Industry experts weigh in on the ever-blending automotive and technology worlds from the floor of CES 2019. First up, Ford Motor Company Executive Director of Connected Vehicle and Services, Don Butler, describes how C-V2X, the next big tech upgrade in their vehicles, can save and improve the lives of drivers and pedestrians everywhere. Shifting gears, What3Words CMO, Giles Rhys Jones, fills us in on the progress they've made since we last spoke with them - they are now integrated into Mercedes vehicles! Then, we chat with Lume Cube, Inc. President and CEO, Mike Bieker, about their compact, on-the-go light source made with content creators and auto enthusiasts in mind, the AIR VC. Next, Trucks.com Adventure Editor, Rick Stella, has seen a lot of exciting technology revealed at CES, but as an outdoor guy, What3Words really hits the sweet spot for him. Changing lanes, CTA Senior Director of Event Communications, Sarah Brown, explains why auto shows and CES can co-exist; auto shows show what OEMs have available now or in the near future, while CES is a window to a more distant future. Adding to the conversation, Automotive and Motorcycle Industry Insider for Fox News Channel, Mike Caudill, describes why CES is an amazing event for the automotive industry. After that, President & CEO of Brembo Brakes North America, Dan Sandberg, gushes about the tech that has him excited and shares what a brake company like Brembo hopes to accomplish at CES 2019. Then, National Inventors Hall of Fame VP of Museums & Engineering, Vince Greczanik, and Chief Strategic Officer, Hannah Paulin, celebrate 50 years of automotive innovation with a custom split-model Ford Mustang and teach adults and children about the importance of patents and intellectual property. Joining us on stage, we catch up with Dave Buchko who is now the Product Communications Manager for BYTON, a revolutionary new electric vehicle company set to give Tesla a run for their money. Closing the show, automotive journalist, BJ Killeen, gives us a lightning round of interesting tech innovations she witnessed at the Consumer Electronics Show, including Bell's new Nexus air taxi. Learn more about the melding of automotive and tech industries at CES 2019.

[00:00:00] Ford and the Future of C-V2X Technology
[00:06:43] What3Words Now in Mercedes-Benz Cars!
[00:12:31] Lume Cube AIR VC Lights Up Your Content
[00:19:52] Rick Stella Loves What3Words
[00:29:15] Automotive Tech Trends at CES 2019
[00:35:52] Auto Shows vs Consumer Electronics Show
[00:42:13] Brembo Keeps Up on Tech at CES
[00:48:26] Regenerative Braking and BYTON
[00:54:43] Big Data is Big Business
[01:02:04] NIHF Brings Split Mustang to CES
[01:07:58] BYTON Launches 39 Months after Founding
[01:18:05] BJ Killeen's CES 2019 Whirlwind Round