In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include:

What is automated marketingWhy does automated marketing failWhat does good marketing automation look likeHow to start the process of marketing automationHow to personalize the experienceHow to find and deliver value for customersWhat should we be doing to orient automated marketing the right wayHow to ensure you have organizational buy-in for automated marketingWhen is the right time to invest in automated marketingWhen is the right time to think about automated marketing toolsHow to choose the best solutionThe four-part, framework that Kenda uses to define the customer journey lifecycleand much more...