This episode is part of our 2021 top episode round-up - it was originally published on 12/14/2021. In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process. Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes. Follow Nicole and Mammut: @mammutna @nicolehandel Produced by: @portsideproductions @backcountrymarketing @coleheilborn