In this episode, Rob McSkimming, the former VP of Marketing at Whistler Blackcomb discusses the origins of Crankworx.   Starting in 2004, Crankworx has quickly gone on to fuel the evolution of mountain bike culture, attracting fans and athletes from around the world.    Rob reflects on the evolution of the event and how it’s impacted the sport, art, and culture. He discusses the value of a sport-defining event to a marketer and talks about the future of the event and experiential marketing.   Follow Crankworx: @crankworx   Produced by: @portsideproductions @backcountrymarketing @coleheilborn