32 min listen
Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO
FromHitting The Mark
ratings:
Length:
27 minutes
Released:
Oct 1, 2021
Format:
Podcast episode
Description
David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue. During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch).Needless to say, an episode that is packed with insights from a truly amazing brand builder I believe all of us are thrilled to hear from on the subject of branding.
Released:
Oct 1, 2021
Format:
Podcast episode
Titles in the series (100)
New Crop Capital: Chris Kerr, Chief Investment Officer: Fabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat's stunning and widely publicized IPO. This marked a first for a brand making meat-like products from plants. Chris has been involved with Beyond Meat from the very beginning and we learn what role positioning and branding played in this incredible success story that any brand, may that be food and beverage or not, can learn from. Fabian sits down with Chris Kerr, the Chief Investment Officer at New Crop Capital, who has nearly 30 years of leadership experience with startups and venture capital investing. He has spent the last decade focused on impact investing with a concentration on the plant based foods sector. We recorded this episode the day after Beyond Meat hit the stock market. The brand is a poster child by Hitting The Mark