Author and Simon Sinek colleague David Mead shares the importance of starting with why you do what you do – and how to find that why.   You'll Learn: The benefits of starting with why Examples of effective and ineffective “whys” The process to find your why   About David: David is committed to a world in which the vast majority of people wake up inspired to go to work, feel safe while they're there and go home at the end of the day fulfilled by the work they do. David co-authored Find Your Why, with Simon Sinek. The book provides a step-by-step, practical guide on how to discover the Why for any individual, team or organization. David has presented these simple, inspiring ideas on 5 continents to over 150 organizations in a wide range of industries.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep235