In this episode, we invite former competitive physique athlete turned serial entrepreneur, author, speaker, and leadership mentor Dave Ruel to chat with us about the ins and outs of entrepreneurship that is sustainable and successful! After founding and growing multi-million dollar online companies in the field of health, fitness, and sports nutrition for nearly a decade, Dave saw the dark side of entrepreneurship gradually rob him of his freedom, leaving him burned out and unfulfilled. Refusing to conform to a broken business culture that promotes workaholism and non-stop hustle, Dave created a sustainable structure and systems for his life and business to reclaim his freedom without sacrificing the growth of his companies. Tune in as Dave reveals the “secret sauce” to creating a thriving business as an entrepreneur. He also shows us how he took concepts from the sport performance space and applied them to his entrepreneurial endeavors!  Fueled by his passion for entrepreneurship and human performance, he launched Effic, an innovative leadership development company that helps busy entrepreneurs maximize their impact and freedom. Following his “efficiency first” philosophy to entrepreneurial productivity and performance, Dave developed a powerful methodology that he sums up in the best-selling book Done By Noon - How To Achieve More By Noon Than Other Entrepreneurs In A Full Day. Effic's systems, frameworks, and tools, including the Effic Planner, are now used by thousands of entrepreneurs all around the world. Effic has also built a fast-growing network of Effic Certified Partners who teach the methodology on 3 continents, in countries including Australia, the United Kingdom, Norway, Canada, and the USA.   KEY POINTS / MAIN TAKEAWAYS: Dave’s online business journey.  How to become an entrepreneur. What is the drift? (The dark side of entrepreneurship) The dangers of ambition appropriation. Tried and true methods for efficacy and efficiency. Strategies to prioritize your tasks. The 3 main assets in your company you have to protect (and how to do it). The 5 truths about life and business as an entrepreneur. How the pandemic has created necessary pivots in life.    QUOTABLES: “You can be successful. You do deserve all of the success and the benefits from having a great business, and you don't have to kill yourself doing it.” “Entrepreneurs have a very hard time understanding what is important and what is urgent. Everything falls into the ‘do it now’ quadrant where it's urgent and important. We don't have the capacity, we don't learn that, no one teaches that in school, we have to figure it out on the field.”   PRODUCTS / RESOURCES: Get your Free copy of Dave’s book, “Done By Noon” here:  https://www.effic.co/radiance  || Use coupon code “RADIANCE10” for 10% off! Visit the Effic website at http://www.effic.co  Follow Dave Ruel on social media:  Instagram: @daveruel - https://www.instagram.com/daveruel/  Facebook: https://www.facebook.com/daveruel  Linkedin: https://www.linkedin.com/in/daveruel/   Follow Dr. Jen Haley on Instagram @drjenhaley - https://www.instagram.com/drjenhaley Visit her website at http://www.drjenhaley.com Book a consultation with Dr. Haley here: https://dermoncall.net/jhaley   Radical Roots has the most purely sourced Chinese herbs and CBD tinctures to address your wellness needs.  To receive a 20% discount and try them out, go to https://radicalrootsherbs.com/ref/Jen%20Haley    BiOptimizers formulates amazing magnesium and gut supplements. Their magnesium supplement is the most potent, complete, and full-spectrum magnesium on the market.  It is the perfect addition to a healthy lifestyle to achieve clear skin, enhanced mood, energy, better sleep, and faster recovery.   Use code ”DRJENHALEY10” for 10% off at the checkout. Visit the website to show now: https://bioptimizers.com   Here is the link for Dr. Haley's favorite skin, hair, and nail supplements: https://www.purerxo.com/drjenhaley/rxo/company/my_reco