Author Greg McKeown expounds the idea of essentialism--the disciplined pursuit of less, but better. You’ll Learn: The meaning of essentialism and why to eliminate non-essentials. How to use extreme criteria to determine priority. The power and importance of having some buffer time. About GregOriginally from London, England, Greg McKeown is the author of the New York Times bestseller, “Essentialism: The Disciplined Pursuit of Less” and the founder of THIS, Inc, a company with a mission to inspire millions of people to design their essential mission in life. Their clients include Adobe, Apple, Airbnb, Cisco, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo! View transcript, show notes, links, and more at http://AwesomeAtYourJob.com/ep38.