ABOUT GREG MCKEOWN Greg McKeown is the New York Times bestselling author of Essentialism and Effortless, and founder and CEO of McKeown Inc, an organization that helps leading companies reach the next level of growth. He has worked with clients like Apple, Google, Facebook, Pixar and more, and has been featured in the New York Times, Fast Company, Politico and Harvard Business Review. Greg is also a world-renowned keynote speaker and host of the podcast What’s Essential? with Greg McKeown. Three Key Things You’ll Learn 1. How to make it easier to do the most important things in life. 2. Simple ways to approach enormous tasks and projects. 3. How to learn and improve with less effort by focusing on the right things.