Since this season has been all about strategies for success, I knew that I had to have on Greg McKeown for a conversation. Greg is the author of the New York Times bestseller, Essentialism, and founder of McKeown Inc., a company with a mission of teaching Essentialism. In this episode, we talk about what it really means to be an essentialist and the steps you can take to find out what’s truly essential for you. He shares advice for actively pursuing the things that serve you and renegotiating what doesn’t!  What’s In This Episode: What it means to become an essentialist Greg’s advice about the success trap that many people fall into Discovering what doesn’t matter or serve you anymore The importance of actively renegotiating in your life