Greg McKeown is the New York Times bestselling author of Essentialism, and founder and CEO of McKeown Inc, an organization that helps leading companies reach the next level of growth. Greg is a world-renowned keynote speaker and host of the podcast What’s Essential? with Greg McKeown. He is also the author of a new book, Effortless: Make It Easier To Do What Matters Most. Greg joined Robert Glazer on the Elevate Podcast to discuss his new book, why the most important things in life don't have to be hard, and much more. Three Key Things You'll Learn 1. How to make it easier to do the most important things in life. 2. Simple ways to approach enormous tasks and projects. 3. How to learn and improve with less effort by focusing on the right things.