What is essential? Many of us have been forced into a place of asking this question for the sake of survival and are now looking to create a new way forward for ourselves, our businesses, and our families. If we want our work and life to be imbued with purpose, joy, clarity, and thriving then we need to embrace this question not as just a survival tactic but as a normal state of being. We need to become Essentialists.  Today I am honored to welcome to the show, Greg McKeown, author of the Wall Street Journal and New York Times best selling book, "Essentialism: The Disciplined pursuit of Less"   Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level—and others don’t. This book challenges core assumptions about achievement to get to the essence of what really drives success. Greg is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!. His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and he has been interviewed on numerous television and radio shows including NPR, NBC, FOX, and as a regular guest on The Steve Harvey Show. Entrepreneur voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success. McKeown is an accomplished public speaker. He has spoken to hundreds of audiences around the world and is also the host of the new show "The Essentialism Podcast" where he interviews amazing people from all over the world about their experiences practicing essentialism in work and in life.  In today's conversation we will be discovering the genesis of Essentialism and how we can take the first steps in overcoming the frazzled and overwrought lives we lead and spend our time on the vital few -vs- the trivial many.  You will learn about: What is Essentialism?  How to discern the trivial from the vital Working out what is priority Protecting "The Asset" Taking the first steps   Finding space for life and clarity Showing up as your best self What is vital for your business  Practicing essentials in the midst of change Making room for Gratitude and creativity Links: www.gregmckeown.com The Essentialism Podcast    Related Episodes: 008 : Finding Joy in Coffee w/ Nathanael May 181 : Organizational Self-Knowledge 184 : Making Great Business Decisions w/ Dave Stachowiak 212: Refining your Leadership and Systems in a Crisis     Prioritizing your Work The Power of "No" Thankfulness : The key to joy in the journey Managers Top 3   The BEST in commercial coffee equipment www.prima-coffee.com/keys   Want the best plant based beverage for your coffee drinks?  www.pacificfoods.com/food-service