It's fairly safe to say that most if not all of us are aware of the benefits of having more. That more is better and less is bad. Well, that's not necessarily true. Essentialism is the pursuit of less, but better. In essence it’s about Living life by design instead of default.
Greg McKeown is the author of the New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less.  Essentialism challenges core assumptions about achievement to get to the essence of what really drives success. His writing has appeared in Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month.
Greg is the CEO of THIS Inc, a company assisting people and businesses to spend 80 percent of their time on the vital few rather than the trivial many. His clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce, Symantec, Twitter, VMware and Yahoo!