17 min listen
How to Stand Out: Differentiate your Startup with Categories
FromIdea to Startup
ratings:
Length:
13 minutes
Released:
Mar 30, 2022
Format:
Podcast episode
Description
The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. TackleboxRSVP for Entrepreneurs with Jobs Getting Coffee in NYC on April 6Consulting inquiries: team@gettacklebox.com
Released:
Mar 30, 2022
Format:
Podcast episode
Titles in the series (100)
The Secret Formula to Hot Ones' Success: Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup. by Idea to Startup