Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.This is Brian's favorite episode ever.The Song of SignificanceTackleboxPurple CowLinchpinThe DipTed Talk - How to Get Your Ideas to SpreadThe Tribes We LeadSeth on Farnam Street - Failing On Our Way To MasteryThe Coaching Habit - Michael Bungay StanierFarmer JonesEcosia Search EnginePoilane Bakery01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)