20 min listen
INTERVIEW: Katherine Krug on Building BetterCo
FromIdea to Startup
ratings:
Length:
58 minutes
Released:
May 8, 2019
Format:
Podcast episode
Description
We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.
Released:
May 8, 2019
Format:
Podcast episode
Titles in the series (100)
Start Here: Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference. This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea. by Idea to Startup