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For Kickstarter, Crowdfunding Is Key to a More Creative World

For Kickstarter, Crowdfunding Is Key to a More Creative World

FromLeadership Next


For Kickstarter, Crowdfunding Is Key to a More Creative World

FromLeadership Next

ratings:
Length:
27 minutes
Released:
Feb 28, 2023
Format:
Podcast episode

Description

Crowdfunding platform Kickstarter has launched a lot of creative dreams, including those of household consumer names like Peloton and Allbirds. Since its founding in 2009, backers have pledged over $7 billion to over 200,000 projects on the platform. For Kickstarter CEO Everette Taylor, these numbers are just a start.
In this episode of Leadership Next, hosts Alan Murray and Ellen McGirt talk to Taylor about how Kickstarter is democratizing crowdfunding and working to make sure creators of color have equitable access to funds. He also discusses taking over Kickstarter in October 2022 as a turnaround effort, what makes a successful Kickstarter campaign and the company's thinking on A.I. in art. Finally, Taylor shares his experience of being the first Black person in Kickstarter's C-suite and the impact he'd like to make as the company's leader.
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Released:
Feb 28, 2023
Format:
Podcast episode

Titles in the series (100)

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Senior Editor Ellen McGirt as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.