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Beth Ford: Rural America's Problems Are a 'National Security Issue'

Beth Ford: Rural America's Problems Are a 'National Security Issue'

FromLeadership Next


Beth Ford: Rural America's Problems Are a 'National Security Issue'

FromLeadership Next

ratings:
Length:
34 minutes
Released:
Aug 18, 2020
Format:
Podcast episode

Description

In this episode of Leadership Next, Alan Murray and Ellen McGirt have a wide-ranging conversation with the CEO of Land O’Lakes, Beth Ford. The farmer-owned cooperative has been hit by the coronavirus pandemic in some pretty unique ways. For instance, with nobody flying, airlines don’t need all of those mini tubs of Land O’Lakes butter. So what do you do with all of that butter?  Ford’s supply chain team has been hard at work on some creative solutions. 
The pandemic has also shone a spotlight on an issue that Ford has been focused on since she became CEO: improving rural America’s access to the internet.  Remote learning and telemedicine can’t happen without broadband. And, poor connectivity keeps farmers from utilizing the high-tech tools and big data applications that allow them to increase productivity and yield.  Ford wants everyone to realize this is not just a problem for rural America – if the communities keeping us fed are not strong, we all suffer. 
Other topics discussed include: why the Supreme Court’s decision to protect LBGTQ employees from discrimination was so important to Ford, how Land O’Lakes responded to the killing of George Floyd, and how working from home has changed Ford’s relationships at work. 
Also in the episode, Fortune’s Beth Kowitt puts Ford’s leadership in context – she goes about her work in a relatively low-key way, but the difference she’s making in rural communities is anything but understated. 
Released:
Aug 18, 2020
Format:
Podcast episode

Titles in the series (100)

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Senior Editor Ellen McGirt as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.