48 min listen
INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt
FromIdea to Startup
INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt
FromIdea to Startup
ratings:
Length:
61 minutes
Released:
Jan 29, 2020
Format:
Podcast episode
Description
Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt. If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.
Released:
Jan 29, 2020
Format:
Podcast episode
Titles in the series (100)
INTERVIEW: Joey Cofone on Building Baron Fig: We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. by Idea to Startup