48 min listen
The Magic of One-Sentence Marketing
FromIdea to Startup
ratings:
Length:
16 minutes
Released:
Jan 11, 2024
Format:
Podcast episode
Description
Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.TackleboxIdea to Startup NewsletterIdea to Startup Bot00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian’s seen in a while06:42 Smooth Jazz07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee
Released:
Jan 11, 2024
Format:
Podcast episode
Titles in the series (100)
INTERVIEW: Joey Cofone on Building Baron Fig: We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. by Idea to Startup