48 min listen
INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and mark…
FromIdea to Startup
INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and mark…
FromIdea to Startup
ratings:
Length:
58 minutes
Released:
Feb 12, 2020
Format:
Podcast episode
Description
Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!
Released:
Feb 12, 2020
Format:
Podcast episode
Titles in the series (100)
INTERVIEW: Joey Cofone on Building Baron Fig: We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. by Idea to Startup