Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  TackleboxIdea to Startup NewsletterBuilding a Story BrandYour New Life Will Cost You Your Old OneWork Clean - The Life-Changing Power of Mise en PlaceHow to Write Essays that Spread00:30 Storytelling for your startup03:24 The Two Reasons for the Barefoot Son Story07:09 Smooth Jazz07:37 The Three Ruls of Good Storytelling for Entrepreneurs08:45 Rule 1: Good Stories Are About Speed10:44 Rule 2: You Don’t Matter11:39 Rule 3: A Good Story is Earned12:22 Mise En Place14:10 The Ingredients of Your Story17:09 The Accelerants19:24 Airbnb Interior Design23:23 The End: Montaigne