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Behind The Scenes of our Business Strategy Session in Manchester

Behind The Scenes of our Business Strategy Session in Manchester

FromThe Email Marketing Show


Behind The Scenes of our Business Strategy Session in Manchester

FromThe Email Marketing Show

ratings:
Length:
38 minutes
Released:
Mar 30, 2022
Format:
Podcast episode

Description

This week we're giving you something a little different - something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business. And to help you do just that, we're taking you behind the scenes of our own business strategy weekend in Manchester. Ready to be inspired? Because this will no doubt help you come up with some great ideas for your own business.  SOME EPISODE HIGHLIGHTS: (0:24) Want to get more sales from your email marketing? Grab our Click Tricks.(4:00) Fancy a 14-day FREE trial with Keap? (5:04) Booking our business strategy session 'weekend'.(9:59) Creating the agenda for our business strategy session.(11:36) Are you the bottleneck in your business? (14:55) Creating an 'organisational chart' of our staff.(18:19) The Love - Happy - Hate exercise.(20:59) Create the business YOU want.(29:27) Working less IN the business and more ON it. (36:09) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Our business strategy session 'weekend'A few months ago, we booked an Airbnb in Manchester to run our very first business strategy session. We went for two days during the week, but we like to call it a 'weekend'. Because, why not? This trip obviously came to a cost, but we wanted to give ourselves a bit of a treat and also get value from the experience. So we booked first-class train tickets and picked an apartment over a budget hotel. Why? Because we wanted somewhere comfortable and not cut any corners. We invested in this, and that put us in the mindset of working hard for it.We chose a place where we could get our heads down and do a lot of work - rather than sitting with bits of paper on a bed. Our apartment had three different areas we could work in. And that meant we could keep ourselves refreshed and our brains active instead of being trapped in a tiny room. Why Manchester? Because we purposely chose to be away from home. We wanted to get into a different mindset - think about the business in a different way. And why not make this a bit of a holiday, too? We made some time for fun, always went out to eat (rather than cooking in the apartment), and had a nice meal and some cocktails too.Another thing we did was to ask our team not to contact us unless something was on fire. Our CTO could contact us in case of an emergency, of course. But otherwise, we signed off from Slack for two days. And this gave our team some independence but also ensured we weren’t going to deal with day-to-day business questions and issues. Creating the agenda for our business strategy sessionOn the lead-up to our business strategy session, we both kept a Google Document where we listed things to discuss in Manchester. What did we put on there? We added anything that we felt was problematic in the business, like things that we were doing that we thought perhaps we shouldn't do. But we were also on the lookout for opportunities for growth - ways to maximise the profitability of the business.So we started with a very...
Released:
Mar 30, 2022
Format:
Podcast episode

Titles in the series (100)

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Twitter @robandkennedy Instagram @robandkennedy Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description