1 min listen
MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
ratings:
Length:
33 minutes
Released:
Mar 28, 2019
Format:
Podcast episode
Description
As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management. MM. LaFleur, the “bento box” pioneer of women’s workwear is one of those brands that uses data to differentiate itself. LaFleur discusses fighting the downward price push in the e-commerce space, how the bento box came about, diversifying customer acquisition channels and more.
Released:
Mar 28, 2019
Format:
Podcast episode
Titles in the series (100)
Introducing Starting Out: Starting Out is Digiday’s latest podcast. A show where we find out how the industry’s biggest movers and shakers made it, what’s their special power and what makes them tick. Starting Out will talk shop but also throwback to how it all began.... by The Modern Retail Podcast