In this second interview of Quest co-founder Tom Bilyeu, Sal, Adam & Justin visit him in Los Angeles for a fascinating two hour interview where he discusses using stories and entertainment to transform the world, lessons to be gained from Disney, the power of giving, being driven by beauty and rage and what it takes to thrive in work, business and life in general. You can find Tom @tombilyeu or at www.impacttheory.com Get our newest program, Kettlebells 4 Aesthetics (KB4A), which provides full expert workout programming to sculpt and shape your body using kettlebells. Only $7 at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Got a beard? Condition your beard with Big Top Beard Company’s natural oils and organic essential oil blends to make it not only feel great but smell amazing! Get Big Top Beard Company products at www.bigtopbeardcompany.com, code "mindpump" for 33% off. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Intro to interview with Tom Bilyeu (03:59) Tom explains Impact Theory (9:20) o   How do you give meaning/hope on a global scale through narrative o   Book, comic books, movies, TV shows and video games o   Total merchandising strategy o   Disney model Tom explains his thoughts on narrative (20:30) o   Through entertainment Where does Tom’s passion come from? (32:48) o   Mother Theresa o   People’s belief in themselves o   Possibly of hope How does he bring in the guests for Impact Theory? Stories from guests he has had on. (36:09) o   Wants to bring people up to showcase their talents o   Obsessed with great minds o   V.S. Ramachandran o   David Eagleman How is he gaining his audience to the show? (48:00) o   App’s o   Social Media How did go about making the transition from Quest? Feel about people not taking him seriously? (51:37) o   Netflix, iTunes, Spotify, Disney models o   Companies staying predatory What does he see the most common mistakes are with new businesses? (1:06:39) o   Asking for money too soon o   Need to build an audience first o   Offer freebies Importance of having a community / How does he determine if a company has a large enough audience? (1:13:44) What advice would he offer a person trying to create a social business/brand? (1:25:07) o   Create a product that will help people / add value to their life o   Create a brand built on connection with audience o   Be authentic o   Be consistent o   Find influencers and share their content / comment o   Be disciplined o   Magic analogy Being self aware and traits in people he wants to develop (1:38:23) o   Grand ambition o   Drive o   Compassion What does his company culture look like? Plans to add players to his company? Deals with entitlement culture? (1:50:36) o   Continuity players o   Lynch pin o   Intra-preneurs o   True entrepreneurs o   Intern program o   Don’t have scarcity mentality What is in store for Impact Theory? Feel about viral videos and haters? Incubating companies How far away is he from releasing Impact Theory’s first narrative?