Chris Dreyer is the CEO of Rankings.io, a law firm SEO agency, a 5x member of the Inc. 5000, and the author of Niching Up: The Narrower the Market, the Bigger the Prize. Top 3 Value Bombs: 1. There's so much opportunity from Niching for niching. There's premium pricing. You get better margins from eliminating waste. You can maximize your advertising. You're not throwing paint against the wall and hoping that something sticks. 2. Niching up is taking an industry and going narrower, going deeper. 3. One of the most difficult challenges businesses have today is how they're going to be different, how they're going to create a unique selling proposition. Chris' Book Niching Up - The Narrower the Market, the Bigger the Prize. Sponsors: MetPro: Make a strategic investment in your health so you can get to the next level. Visit Metpro.com/fire for a complimentary assessment and consultation with a metabolic expert today! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! RocketMoney: Stop throwing your money away. Cancel unwanted subscriptions – and manage your expenses the easy way – by going to RocketMoney.com/fire!