What is authentic persuasion? How do salespeople employ authentic persuasion to make sales and consistently meet their quota? What kind of mindset shift is required? Jason Cutter is a mindset and scalability expert who focuses on helping sales teams be more effective. In this episode of Negotiations Ninja, he tackles the concept of authentic persuasion to help you move past barriers and help more people.  Outline of This Episode [1:37] Learn more about Jason Cutter [2:58] What is authentic persuasion? [6:21] Mindset problems salespeople face [8:54] The line between persuasion and manipulation [13:29] Salespeople should be the guide, not the hero  [19:20] Why you should stop stopping Resources & People Mentioned Selling With Authentic Persuasion: Transform from Order Taking to Quota Breaker Connect with Jason Cutter Jason(at)CutterConsultingGroup.com Cutter Consulting Group Watch on YouTube Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja