Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.   If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.In this episode, you'll hear:The most obvious mistakes entrepreneurs make when speakingThe bridge metaphor in marketing and how it can help you guide your audienceThe power of speaking with authenticityTimestamps:00:00 — Introduction00:39 — All about Heather Sager 04:17 — The need for entrepreneurs to be intentional and strategic in speaking07:36 — Choosing the stage that helps you excel12:34 — Experts struggle with the curse of knowledge18:58 — "Bridge metaphor in marketing and Scaling the mountain"29:27 — Validating, challenging, and questioning marketing strategies effectively32:59 — Trust expert advice, back it up36:48 — How to Master the art of effective communication41:30 — Why you don’t have to be perfect but just be authentic45:06 — How you can connect and follow Heather SagerLinks & Resources:Rick’s websiteDM me on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo Sampany-Kessie's Links:Visit Kwadwo’s websitFollow Kwadwo on InstagramEmail KwadwoHeather Sager's Links:Download Heather Sager’s Cheatsheet:19 Simple Phrases that ConvertVisit Heather’s websiteFollow Heather on Instagram Listen to Hint of Hustle PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!