Robbie is the founder of Peninsula Strategies, a management consulting firm and the author of the The Membership Economy (top 5 Marketing Book of 2017). Her clients have included Netflix, the National Restaurant Association and The Mail Newspapers in the UK.   I had so much fun talking with Robbie! We started off talking about the membership economy and then the conversation moved into talking about grocery stores of all things!   ALL SHOW NOTES AND LINKS AT: negotiations.ninja/podcasts