Most people underestimate the importance of country-specific expertise when it comes to ERP systems. For them, what difference could it make as it’s just pure tech? France and Europe are especially unique when it comes to their localization requirements. But the culture plays a huge role as well. So what can companies do if they want to penetrate the French market? And why is culture such as huge issue when it comes to ERP implementation?In today's episode, our guest, Wassim Sayerh, discusses why local expertise is critical for ERP consultants. He also discusses the specific nuances of the France market and what consultants need to know to be successful in this market. Finally, he shares several stories to illustrate the cultural differences and how they might affect the outcome of the ERP projects.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.