The cultural factors drive how users will perceive an ERP or WMS product as each geography may have different ways of processing transactions. They might also be using terms and keywords that they might not be able to relate with in a system that might be built for completely different geography. But the cultural factors are not only limited to just the terms and keywords. Sometimes what profit may mean in a developed country may be completely different in the developing country. So how complex is the South East Asia market, and how are business processes different in this market?In today's episode, our guest, Bernard Hor, shares his insights into the nuances of the South East Asian market. He also analyzes cultural barriers and how the developing world is different from the developed world, and how that affects the ERP and WMS processes. Finally, he describes why the standardized ERP or WMS solutions may not be suitable for complex geographies such as South East Asia as the users might not be able to relate with the product.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.