38 min listen
#75: Using Storytelling to Stand Out, Give Back, and Build Connections
#75: Using Storytelling to Stand Out, Give Back, and Build Connections
ratings:
Length:
24 minutes
Released:
Jun 15, 2023
Format:
Podcast episode
Description
Your alarm goes off and you grab your phone, silencing the noise to scroll social media for a few minutes before getting ready for the day.You stream music and eat breakfast—flipping through recipes and meal plans (paper or digital, be real) and planning your grocery list. You hop in the car and head to work or the gym or wherever you start your day.From the moment we wake up to the moment we close our eyes, we are bombarded with endless information. So much so, much of it has become white noise.When was the last time you actually noticed the video ads between reels, voice ads on streaming platforms or printed ads on the billboards you drive past daily? And when you have noticed them, do they make you feel seen and understood? Or do they feel like a generic sales pitch? When it comes to being a beacon of clarity in the sea of noise, you have to provide information that will actually be valuable to your audience. And to catch their attention, you’ll need to do so with a strong narrative, according to our guest Cody Gillund, VP of Marketing at Open Lending. She shares the power of storytelling in shaping meaningful touchpoints to drive sales and ultimately give back to the community.We discuss:Using the Deal Accelerator program to move forward difficult dealsGetting back to the roots of knowing one another as people, while also driving sales and marketing forward as a teamThe power of narrative and storytelling in differentiation
Released:
Jun 15, 2023
Format:
Podcast episode
Titles in the series (100)
#6 The Value Demo: On this month's episode, hosts Mike Randazzo and Jen Allen talk demos. The good, the bad and the ugly. Every sales person needs to demo their product or solution in some way, at some point, but the reality is there is much more that can go wrong with demos than right. Listen as Mike and Jen discuss demo traps to avoid, and the characteristics of best in class demos to keep in mind as you lead them at any stage of the sales process. by Winning the Challenger Sale