26 min listen
#71 Rethinking Personalization in the Modern Outbound Selling System
#71 Rethinking Personalization in the Modern Outbound Selling System
ratings:
Length:
32 minutes
Released:
May 16, 2023
Format:
Podcast episode
Description
We think we know our customers… but what if they’re in an entirely different universe than we imagine?Each layer of customer understanding unveils a new truth that should ultimately shape how sales and marketing connect with buyers. But too often, there is a complete disconnect between what a customer knows about your product and what your sellers are communicating to the market. So how can we close this gap when we can’t even gauge how many light-years away our ICP is?According to our latest guest, Jordan Crawford, Founder of Blueprint, if you take the time to hear customer stories, they’ll tell you something you’ve never even thought of. You can shortcut years of learning by asking customers what they already know. That is what it takes to bridge the divide and connect with today’s B2B buyers.Join us as we discuss:Using customer stories and experiences to launch conversations with precisionOutbound isn’t dead—but your outbound strategy might bePredictions for AI applications in sales and marketing (and how people are using AI wrong today)
Released:
May 16, 2023
Format:
Podcast episode
Titles in the series (100)
#13 Engaging C-Level Buyers with Richard Perez, Lead Advisor for Sales and Go-to-Market Practice at Apax: In this episode of Winning the Challenger Sale, hosted by Jen and Mike, Richard Perez, Lead Advisor for Sales and Go-to-Market Practice at Apax, presented ideas on how to approach C-level buyers, how to deal with problems by offering unique insights into their viewpoints, and how to turn those insights into practical solutions. He shares his views on how to engage with C-level buyers on a human level, as well as the significance of prior preparation for a meaningful conversation with them. by Winning the Challenger Sale