40 min listen
The 8 Factors for Maturing Ecommerce in 2023, with Chris Perry, Chief Learning Officer and Oskar Kaszubski, Chief Growth Officer at firstmovr
The 8 Factors for Maturing Ecommerce in 2023, with Chris Perry, Chief Learning Officer and Oskar Kaszubski, Chief Growth Officer at firstmovr
ratings:
Length:
34 minutes
Released:
Mar 13, 2023
Format:
Podcast episode
Description
The first 10 years of the Digital Shelf was about standing a program up on the side, seeing what would come of it. Now we know - and it's the main growth driver of virtually every brand. So now, the way we operate it must mature to be a profitable, reliable, measurable part of the business. That’s why Chris Perry, Chief Learning Officer and Oscar Kaszubski, Chief Growth Officer at commerce education and change management consultancy firstmovr, revised their Sheared report to a new edition for 2023, entitled Going Corporate Commando in the Clash for Commerce. Get ready for some sage advice for moving yourself along the commerce maturity curve.
Released:
Mar 13, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf