In this week’s episode of the SIMPLE brand podcast, I talk with Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust! Melanie was on the show all the way back in episode 13 where we discussed her first book, The Content Fuel Framework. This time she’s back to discuss her new book - Prove It: Exactly How Modern Marketers Earn Trust.There's a simple framework to follow to help you craft your promises and back up each claim your brand makes. Melanie and I discuss that framework to help you not only craft the right promise to your customers but also to create and deliver the right content that proves your promise without you simply saying, “Hey! Trust me!” Some of the topics we discuss include:Customers want to be able to trust brands so there’s an opportunity for your brand to stand out from the crowdWhy there’s such a lack of trust from consumers todayThe three different types of content to create to back up your brand’s claimsHow to understand the claims that our brand is already making The difference between objective and subjective claimsThe five types of claims brands can makeWhy brands need to be careful about liberally saying they’re committed to social causesHow to prove to your customers that you deliver a simple and convenient customer experience RESOURCES FROM THIS EPISODE:Melanie's websiteMelanie's book - Prove It: Exactly How Modern Marketers Earn TrustMelanie's book - The Content Fuel FrameworkSIMPLE brand #13: Melanie Deziel - How to Generate Unlimited Content for Your Brand