5 min listen
Going to the Post Office to Drive Growth, with Dave Fink, CEO and Co-founder of Postie
Going to the Post Office to Drive Growth, with Dave Fink, CEO and Co-founder of Postie
ratings:
Length:
37 minutes
Released:
Oct 10, 2022
Format:
Podcast episode
Description
Two trends in ecommerce are eliding to create a new, or renewed channel for acquisition and cross-sell. One, the increasing CPAs of digital ads makes that channel more expensive and less performant. Second, many retailers have begun or boosted their direct channels and have gathered strong 1st party data on their consumers. As a result, it is our old friend direct mail, in a shiny new technology-driven suit, that is providing strong results, nimble and precise targeting, at a reasonable cost. Dave Fink, Co-founder and CEO of Postie, joined the podcast to explain how.
Released:
Oct 10, 2022
Format:
Podcast episode
Titles in the series (100)
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