48 min listen
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
ratings:
Length:
34 minutes
Released:
Oct 1, 2021
Format:
Podcast episode
Description
Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business.
The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro - Rain sounds & Noemi’s background
6:30 On building communities around products
7:55 Why build community before launching products?
10:07 What is a community?
11:44 Differences between an industry influencer and a community page
14:00 Why sell to a community?
17:45 How community helps buffer sales during dips
21:20 Why community is the fun part of your business
24:11 Branded community, general community, or niche community?
25:10 How to determine if this is a traffic source worth investing
29:01 Why shoppers buy from community vs elsewhere
30:36 Consider timeframe before going the community route
32:20 Outro - Where to find Noemi
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links
Listen to Noemi's music
Wizards of Ecom podcast
Noemi's famous cat
Amazongroupchat.com
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get the Ad Badger App here: https://www.adbadger.com/
The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
---
Send in a voice message: https://anchor.fm/theppcden/message
The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro - Rain sounds & Noemi’s background
6:30 On building communities around products
7:55 Why build community before launching products?
10:07 What is a community?
11:44 Differences between an industry influencer and a community page
14:00 Why sell to a community?
17:45 How community helps buffer sales during dips
21:20 Why community is the fun part of your business
24:11 Branded community, general community, or niche community?
25:10 How to determine if this is a traffic source worth investing
29:01 Why shoppers buy from community vs elsewhere
30:36 Consider timeframe before going the community route
32:20 Outro - Where to find Noemi
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links
Listen to Noemi's music
Wizards of Ecom podcast
Noemi's famous cat
Amazongroupchat.com
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get the Ad Badger App here: https://www.adbadger.com/
The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Oct 1, 2021
Format:
Podcast episode
Titles in the series (100)
AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2) by The PPC Den: Amazon PPC Advertising Mastery