How many people here like to receive promotions in SMS? Not many, right? And yet Gartner predicts that by 2025, 80% of customer service organizations will be using SMS and messaging rather than native apps. SMS could be used for promo, remarketing, order confirmations, and dispatch notifications. SMS is also not as intrusive as other forms of communication such as email and phone. In addition, SMS forces you to limit your message and get your message across in fewer characters. This also helps customers as they can quickly glance through hundreds of messages without feeling that they are being distracted by lengthy and unnecessary emails. But is it relevant for every business and situation? Also, what are the tools that can help you automate workflows just like emails?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss SMS Marketing. We discussed various use cases for SMS and where it will be fit and where it will not be fit, along with pull vs. push marketing strategies. Finally, we discussed SMS strategies for B2B vs. B2C and concepts such as caller ID, phishing, links embedded in SMS messages, and the unsubscribe mechanism. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.