39 min listen
#374: How to Reframe Your Business Story to Increase Your Brand Equity
#374: How to Reframe Your Business Story to Increase Your Brand Equity
ratings:
Length:
59 minutes
Released:
Aug 29, 2022
Format:
Podcast episode
Description
Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
Released:
Aug 29, 2022
Format:
Podcast episode
Titles in the series (100)
#9: Why Storytelling Is Essential to Science with Randy Olson: From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives. by Business of Story