37 min listen
#232: Peanut Butter and the Power of a Purposeful Brand Story
#232: Peanut Butter and the Power of a Purposeful Brand Story
ratings:
Length:
59 minutes
Released:
Jan 20, 2020
Format:
Podcast episode
Description
Jeff Malkoon, founder of Peanut Butter Americano, demonstrates how a purpose-driven brand story creates meaning for and elevates the value of a commoditized item like peanut butter into a product that makes an important impact on the world. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
Released:
Jan 20, 2020
Format:
Podcast episode
Titles in the series (100)
#1: Winning the Story Wars with Jonah Sachs: Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story. by Business of Story