49 min listen
#222 Why Your Brand Storytelling Needs to be Familiar, But Novel
#222 Why Your Brand Storytelling Needs to be Familiar, But Novel
ratings:
Length:
57 minutes
Released:
Nov 11, 2019
Format:
Podcast episode
Description
Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
Released:
Nov 11, 2019
Format:
Podcast episode
Titles in the series (100)
#4: How To Create Brand Rituals Through Story with Zain Raj: Park interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. by Business of Story