The classic elevator pitch is the best way to make someone not care about you. There’s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one. Your personal brand is the most important of all, and without a proper way to convey yourself and your service, you risk being ignored. But there are a few simple methods for you to bolster your personal brand by creating a flexible, authentic narrative for sparking interest in any situation. To learn how we’ve invited the ‘black belt of branding’ to the show. Ryan Foland is a professional in the art of brand simplification. Founder of InfluenceTree and host of the World of Speakers Podcast. Ryan travels the globe to help leaders improve their communications. I have teamed with Ryan to create a new ebook, The 5 Stages of Grief in Telling Your Business Story, that will launch at Social Media Marketing World during my Business of Story workshop on Wednesday, February 28. With his innovative 3-1-3 method, Ryan can help you discover and grow your own personal brand. Tune in today and learn how reframing your personal brand can expand your influence, build stronger relationships, and boost your revenue. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.