40 min listen
199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap
199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap
ratings:
Length:
31 minutes
Released:
Oct 11, 2021
Format:
Podcast episode
Description
“Capturing intent data is the only way to get intent.” - Marketing teams everywhere
^ It’s not true and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their success. In this episode, you'll learn about the three levels of intent and how to optimize your marketing to create real intent, rather than capturing assumed intent.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
^ It’s not true and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their success. In this episode, you'll learn about the three levels of intent and how to optimize your marketing to create real intent, rather than capturing assumed intent.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Oct 11, 2021
Format:
Podcast episode
Titles in the series (100)
9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King by B2B Revenue Vitals