66 min listen
114 - Common Mistakes When Building a B2B Company | B2B Founders Podcast
114 - Common Mistakes When Building a B2B Company | B2B Founders Podcast
ratings:
Length:
49 minutes
Released:
Mar 7, 2021
Format:
Podcast episode
Description
"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might actually work better than what you’re already doing."
Chris joined Brett Trainor on the B2B Founders Podcast to share his thoughts on maneuvering around common barriers when building a B2B business. They discussed the short and long term effects of running marketing campaigns solely to hit a metric and the difference in channels in regards to intent. Chris provided a breakdown of what the strategy should look like and how the founder of the company fits into the mix. He also explained why content marketing with effective distribution on social channels is currently the best way to grow your business and brand.
Chris joined Brett Trainor on the B2B Founders Podcast to share his thoughts on maneuvering around common barriers when building a B2B business. They discussed the short and long term effects of running marketing campaigns solely to hit a metric and the difference in channels in regards to intent. Chris provided a breakdown of what the strategy should look like and how the founder of the company fits into the mix. He also explained why content marketing with effective distribution on social channels is currently the best way to grow your business and brand.
Released:
Mar 7, 2021
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals